date:Apr 01, 2014
h Cider Cherry to our off trade customers.
We researched several different new flavours and Cherry got a unanimous thumbs-up for its vibrant colour and fresh crisp taste with a burst of sweetness, perfect for summer.
We look forward to continuing to innovate in the cider market, which we believe offers superb opportunity for growth.
The new flavour will be supported alongside original Carling British Cider in a 4m advertising campaign including TV, outdoor and digital, starting with the TV ad