date:Apr 01, 2014
As the hosts of this years World Cup, Brazilian flavour preferences are expected to have a strong influence on many markets this year, according to ingredients specialist WILD. The company has recently brought out a new concept in beer mixes Lime-Guaran-Aai - to tap into the interest in Brazil and flavoured beers.
The WILD concept Lime-Guaran-Aai is inspired by the fact that in Brazil guaran beverages are the most popular refreshment drinks, explains senior product manager, Tanja Krger. In Bra