date:Apr 01, 2014
ve of a competing government label, Rauch said.
However, the difference between MAFAC recommendations and current sustainable certification schemes is that MAFAC envisions a b-to-b certification and labeling program that would be visible to buyers such as supermarkets not by consumers. MAFAC thinks the labels like MSC are much more consumer-focused and meant to talk directly to the consumer, Rauch said.
MAFAC's recommendations include establishing a NOAA sustainable certification program that