date:Apr 01, 2014
the prior two years. Not surprisingly, no energy drink, RTD coffee or value-added water brand ranked among the leading trademarks by volume.
Sports beverages, in contrast, had Gatorade (including all brand variations) as the fifth largest beverage trademark during the year, and the category it led grew even as the overall liquid refreshment beverage market did not. The brand topped 1 billion gallons for the first time in 2011 and remained above that level in 2012 and 2013.
Carbonated soft dri