Lay’s to Launch Biggest Ever Global Integrated Marketing Campaign
date:Apr 01, 2014
tographs. With the international hit Balada Tch Tcherere Tch Tch by Brazilian superstar Gusttavo Lima providing the infectious backdrop, Messi Photo ends with Messi able to even the score and pinch his own Lays chip when posing for photos with unsuspecting Lays fans. In select markets, those football fans will be prominent in their own right and feature a whos who of global talent including William Levy (Mexico), Ahmed Helmy (Egypt), Cabral y Puya (Romania), Sergej Trifunovic (Serbia) and Iker C
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