Lay’s to Launch Biggest Ever Global Integrated Marketing Campaign
date:Apr 01, 2014
ommercial and centerpiece of the campaign Messi Photo, was shot over the course of three days in Rio De Janeiro, Brazil, and Barcelona, Spain. With the great taste of Lays potato chips at the centre, the commercial builds off the insight that people enjoy pinching a Lays whenever they are near one. Messi Photo shows that not even a world-class footballer can avoid his fans fingers.

Messi Photo follows Messi as he crosses the streets of Rio, encountering fans who are clamoring for photos and au
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