date:Apr 01, 2014
advertising, out-of-home, digital, in-store and point of sale executions in more than 60 countries, and Messi will be on the front of millions of Lays packages around the world. The Lays campaign launches in select markets beginning today with remaining markets airing the commercials in the coming weeks and months.
We are thrilled to be able to deliver the first-ever global equity integrated marketing campaign for Lays, says Cristina Kenz, Senior Marketing Director Lays Global, PepsiCo Global S