date:Mar 31, 2014
ing use on customers own phones were the first retailer to do that, he said.
Mobile Scan Go is still being tested in beta mode and Rudoe recognises that Sainsburys has to think differently about risk when it is experimenting. Although he couldnt reveal any insights as yet, he said the pilot scheme had taught the supermarket a lot about how its customers may use mobile phones to shop.
Tescos mobile experiments
Meanwhile, Mark Cody, senior marketing manager for mobile at Tesco, said the retai