date:Mar 31, 2014
ll a very small channel compared with its traditional bricks-and-mortar stores.
Rudoe said food is very different from other products customers can buy online. Food is highly emotive, he said at the Internet Retailing Expo in Birmingham yesterday. As such, this it goes to explain why food is under 10% penetrated online.
Customers expect us to talk to them consistently across channels. They are talking to Sainsburys, they are not talking to Sainsburys Online.
Loyalty programme
Rudoe said the