Online sales hit £1bn as Sainsbury's seeks multichannel success
date:Mar 31, 2014
Sainsburys online retail sales are now worth more than 1bn, but make up a small proportion of its 25bn overall turnover.

We passed the billion mark last year and that puts us in with the big players, said Jon Rudoe, director of online, digital and cross-channel at Sainsburys. We are a very big online retailer, but its only a single percentage digit of overall sales.

Sainsburys considers itself a multichannel retailer, connecting with customers in-store, online and via mobile. But online is sti
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