date:Mar 31, 2014
bury Dairy Milk with Lu and Ritz helping to drive frequency of purchase and encourage product trial.
The launch will be supported by a 3 million UK marketing investment, including PR, digital and social activation, out of home close to stores, and impactful POS to help drive sales for retailers.
Matthew Williams, Marketing Director at Mondelēz International, said:
Winning what brings you joy made out of chocolate is an on-pack mechanic with wide appeal.
Its all about bringing joy to the si