date:Mar 31, 2014
Cadbury is launching a high-profile on-pack promotion giving customers the chance to win a money-cant-buy prize whatever brings them joy, made out of Cadbury chocolate.
The new promotion follows the success of Unwrap Gold in 2013, which generated 1 million online entries compared to 300,000 the year before.
This drove incremental sales of 9 million1, bringing 400,000 new shoppers into the category, and persuaded existing shoppers to spend an additional 1.14 each on Cadbury products.
Independ