date:Mar 31, 2014
argest independent packager of Coke, and Arca, No. 2 in Latin America, countered by raising prices about 15%.
The tax made people aware of the problem, not just because of the price increase but because theres greater attention to the calorie content and health risks, Jose Maria Flores, a beverage industry analyst at Grupo Financiero Ve Por Mas, said in a telephone interview in Mexico City. In the long term, I see a reconfiguration of the market, with increased consumption of water, juice and m