date:Mar 31, 2014
Volumes of Sprite, Coke and other beverages may fall as much as 7% this year at Coca-Cola Femsa SAB (KOFL), according to the company, which is passing the levy on to consumers with price increases. Arca Continental SAB (AC*) projects a decline of about 6%.
The bottlers forecasts suggest that tastes are shifting because of the tax of one peso ($0.08) per liter pushed through Congress last year by President Enrique Pena Nieto to stem a surge in diabetes and obesity. Coca-Cola Femsa, the worlds l