date:Jul 14, 2012
et tougher as competition increases,Rice, said.
Sustainability time bomb
In addition, major issues such as sustainability of supply and stability under different processing conditions are preventing natural flavours from overtaking their synthetic counterparts, he said.The sustainability time bomb is going to come soon. We cant grow all the natural ingredients to meet demand. One or two companies are even investing in synthetic flavours because of price and consistency of supply.
The market f