Firmenich Expands Taste Innovation Presence in Asia
date:Mar 28, 2014
Firmenich, the worlds largest privately held company in the flavor and fragrance industry, has expanded its Taste Innovation business unit by dedicating new resources in Asia to provide clients the access to the latest technologies and expertise. In an initial step, Dr. Imad Farhat, VP of Breakthrough Cost Innovation for Flavors, who previously led Global Business Development for Taste Modulation in Princeton, has relocated to Shanghai.

While in China, he will work closely with the technical an
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