date:Mar 28, 2014
e that the Ginsters brand brings in terms of quality, taste and satisfaction.
We see this as just the start of establishing a microwaveable sub-brand for Ginsters, allowing for future product extensions under the H+EAT brand going forward.
H+EAT will be supported by a wide reaching consumer communications programme encompassing PR, social media and radio coupled with extensive in-store merchandising, POS and retail media.
The launch will also benefit from Ginsters new TV campaign which has be