Ginsters launches H+EAT microwaveable snack range
date:Mar 28, 2014
category with news and innovation aims to attract a new, younger consumer to the sector.

Qualitative and quantitative research through Thrive and One Poll, conducted ahead of the launch, indicated that consumers were looking for more quality products that they could grab and go and H+EAT was identified as filling that gap.

The unique bread dough recipe used in H+EAT offers a choice to consumers who would like an alternative to savoury pastry.

The H+EAT core range comprises a Hot Pepperoni Tw
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