date:Mar 28, 2014
Ginsters is launching a new range of microwaveable snacks under its new H+EAT sub-brand, to reinvigorate the savoury pastry category and bring new, younger consumers into the sector.
The H+EAT range is made with freshly baked bread dough and its recipe is designed to be microwaved to perfection in just 90 seconds, to provide a quality, hot snack on the go or in the home.
The H+EAT range contains fresh British ingredients.
The launch is part of Ginsters drive to reinvigorate the savoury pastry