date:Mar 28, 2014
Taco Bell is making a targeted run at McDonald's share of the quick service restaurant breakfast segment. The company, a subsidiary of Yum! Brands, began its national rollout of the chain's breakfast menu at 5,500 Taco Bell locations nationwide.
Breakfast is the fastest growing day part in QSR, and until now, consumers have been stuck with the same, old breakfast sandwich choices everywhere they turn, said Brian Niccol, president, Taco Bell Corp. We intend to break the boring breakfast routine