date:Mar 28, 2014
KFC China debuted a new menu and marketing strategy in an effort to re-stage the KFC brand in China.
KFC China, operated by Yum! Restaurants China, a division of Yum! Brands Inc., has faced multiple challenges to its business. The spread of H7N9 avian influenza led to weak demand for poultry. Additionally, food-safety concerns also dogged the company. Chinese officials launched an investigation into suppliers of the KFC China stores after excessive amounts of antibiotics were found in raw chick