date:Mar 28, 2014
As Chinese President Xi Jinping begins his state visit to France today, the world's second largest retail chain Carrefour made the announcement that it hopes to actively push its private-label brand 'Reflects de France'.
In April, Carrefour say that they plan to expand its private-label range in 235 Chinese supermarkets, offering up to 76 different products.
French newspaper Le Monde said that Carrefour intend to highlight own-brand wine in their marketing efforts throughout China, as well as