date:Mar 28, 2014
plans to open 700 stores there this year.
KFC, Yum's key brand in the China market, has been hard-hit since official media reported that chicken it purchased had been fed excess antibiotics in late 2012. Revenues dipped, with China sales at established restaurants falling 4 percent during the fourth quarter of last year.
Sam Su, vice chairman of Yum Brands Inc, said in the statement the overhaul would involve new packaging, store designs and digital initiatives to help marketing and sales.
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