date:Mar 28, 2014
Yum Brands Inc's (YUM.N) fast food chain KFC is rewriting its menu and launching a publicity drive as it struggles to emerge from the shadow of a food safety scare in 2012 and see off rivals luring diners with innovative, home-grown fare.
The U.S. chain is planning an unprecedented overhaul to its China menu, will leverage Chinese celebrities in its publicity and revamp its store design and packaging, Yum said in a statement on Thursday. Yum gets more than half of its overall sales in China and