date:Jul 14, 2012
m in sales in Brazil in 2011, while AC Nielsen data shows that Melitta Coffee is the second largest brand of roast and ground coffee in the country.
While Wake specifically target adults, SIG itself also sees potential for the 250ml carton - which is designed for out-of-home consumption - among children, given that its ergonomic design that, the firm claims,makes the carton pack exceptionally easy to hold.