Australia’s fast food choices analysed by Roy Morgan
date:Mar 27, 2014
uccess

But there is more to this popularity contest than the percentage of Australians visiting in any given four-week period, according to Roy Morgan Research. A fast-food chains ability to keep its customers coming back is key to its continued success. Whether this is the result of more varied menu choices, greater convenience or better taste, McDonalds topped the list for highest average number of visits per customer as well as total number of customers.

With its customers paying around 2.7
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