date:Mar 26, 2014
ompetitors in the quarter, Mr. Hudson said.
Sonic also has seen an increase in traffic and higher customer service scores where it has added a new point-of-personalized-service system, which promotes upsells based on a users order.
And our view is, this P.O.P.S. system, combined with the physical drive-in format, is going to allow us to engage the customer using mobile technology and social media, engage in on-lot and off-lot, and really heighten the distinctive and differentiated nature of ou