date:Mar 25, 2014
Although the sweet potato is a small product category, the last 10 years has seen a rise in popularity. Sweet potatoes are imported into Europe with the USA as the largest exporter with an estimated total market of 80,000 tons. Over the last 10 years the segment has grown by at least 300%. Almost half of all imports come from the USA. In second place, by quite a margin, is Israel with 18% of the import. Experts anticipate that the market will continue to grow strongly over the next five years.