date:Mar 25, 2014
l be important in generating awareness and stimulating trial and purchase said Mazey. We will invest in in-store sampling to give consumers the opportunity to taste this exciting new Red kiwifruit.
In 2013 there were sufficient ENZARed to enable consumer sensory testing in Australia. The consumers were impressed with the attractive inner appearance of the fruit, the gold outer flesh and the red star-burst. Most importantly, from a sensory perspective, they rated ENZARed very highly and the fr