date:Mar 25, 2014
avour in the outer flesh with the red star-burst having a distinctively sweet berry flavour.
This year the red fleshed kiwi will be shipped to Australia and China via a Collaborative Marketing Agreement (CMA) and will be on the shelves in early May. ENZARed will be marketed as a premium offering, presented in a punnet pack which, via the label, will enable us to communicate the attributes of the kiwifruit and show off its cut internal appearance, explains Mazey.
POS promotions and tastings wil