date:Mar 25, 2014
next week, all of the potential buyers have contacted banks to discuss their interest, the people said.
The bidders will be betting that with a bigger marketing budget and innovation in new products they can grow a brand that has stagnated, one of the people said. Under Chief Executive Officer Paul Polman, Unilever has focused on its health and beauty business while selling food brands. A new owner could try selling prepared foods with Ragu sauce, or using new packaging to give the sauce the ap