Nestlé Lean Cuisine Sales Drop as Shoppers Shun Freezer
date:Mar 25, 2014
s booked last year by the Swiss company.

Sixty years ago, Swanson introduced its frozen TV dinners and forever changed the family meal. Frozen entrees grew steadily as more women entered the workforce, expanding beyond turkey and fried chicken to Italian and Asian cuisine. In 1973 Nestle bought Stouffer Corp., then in 1981 it unveiled Lean Cuisine, a lower-calorie version of Stouffers meals. Sales in the first year tripled projections, forcing Nestle to ration supplies to retailers.

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