date:Mar 25, 2014
irector Finbarr McDonnell.
The deal builds on Irish Hereford Primes successful sponsorship of the Masterchef Italia Show on Sky UNO, where it benefitted from exposure to the shows three million viewers.
Commenting on the announcement, McDonnell said: Our partnership with Carrefour Italia is confirmation of the demand for Premium Irish heifer and steer beef in European markets. We are delighted to see that the continuing synergy between ABP and Irish Hereford Prime has led to the first Irish b