date:Jul 13, 2012
ve remained relatively niche.
German firm Bayer AG had given up after nearly 10 years with a hangover supplement in the US pulling it in 2010 although it had had more success in Latin America.
Sold as Alka-Seltzer Extreme in Colombia, the product features packaging more reminiscent of an energy drink and strong television and online advertising support. Bayer sells the same product as Alka-Seltzer Boost in Mexico, though with somewhat more subdued packaging and advertising.
Fly-by-night
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