date:Jul 13, 2012
The long-term viability of many of these brands is questionable, given the cyclicality of lifestyle branding and the financial issues inherent to their relatively small production scales,said Chris Schmidt, Euromonitor Consumer Health company analyst.
Additionally, in developed markets like the United States, these brands are increasingly facing pressure from tonics and bottled nutritive drinks like 5-hour Energy, which has gained an informal status as a hangover fighter, and large energy dri