date:Mar 25, 2014
ou going to name your ingredients that very quickly tell (consumers) what it is? she said.
She added the proliferation of protein sources may have confused product developers and marketers.
Suppliers have done a terrible job confusing their market and their target audience with conflicting information, Dr. Shelke said.
Protein suppliers often talk about how a competitors protein is not as complete as their protein.
Theres plenty of room in the protein business, Dr. Shelke said. If protein su