date:Mar 25, 2014
duct was launched in the US late last year and in just three months gained 16 per cent market share, said Carly King, Marketing Manager Barilla Australia. Similar results have been achieved in Europe, she said.
Gluten-free pasta now represents nine per cent of the total Australian pasta market and grew 38 per cent last year, Ms King said. We see a significant opportunity for our product, she said.
Barilla said extensive research was undertaken to ensure the gluten-free pasta maintained the qua