Polyphenol-rich olive oil blazes trail in functional foods market with OxLDL cardio health message
date:Jul 13, 2012
esterol or LDL-cholesterol, said the Olive Innovations spokesman.

And while consumers might not have got their heads around this quite yet, he said, they would over time, he predicted.

When LDL-ox is a parameter in routine blood analysis this claim will be more common for consumers.

[People will begin to realise that]it is not really so important the level of LDL in our arteries, but how this cholesterol is oxidized and modified. The consequences of such oxidation will be dramatic to our heal
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