date:Jul 13, 2012
While many consumers believe olive oil is healthy owingto its association with the Mediterranean diet, it is not really seen as a functional food, a spokesman for Spanish firm Olive Innovations said.
However, OliveHeart, which contains unusually high levels of olive oil polyphenols, builds its formulation and marketing around a positive opinion from the European Food Safety Authority (EFSA) on cardiovascular health.
EFSA concluded that a cause and effect relationship had been established bet