Polyphenol-rich olive oil blazes trail in functional foods market with OxLDL cardio health message
date:Jul 13, 2012
While many consumers believe olive oil is healthy owingto its association with the Mediterranean diet, it is not really seen as a functional food, a spokesman for Spanish firm Olive Innovations said.

However, OliveHeart, which contains unusually high levels of olive oil polyphenols, builds its formulation and marketing around a positive opinion from the European Food Safety Authority (EFSA) on cardiovascular health.

EFSA concluded that a cause and effect relationship had been established bet
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