date:Mar 24, 2014
Giumarra Reedley announces its summer 2014 plum promotion, Easy as Pie. The new packaging and retail display program will be introduced to the industry at the Northern California Fresh Produce Floral Expo on Apr. 9, 2014 in Pleasanton, Calif., booth 95.
The promotion features plums packed in Natures Partner branded 2-lb. zip lock pouch bags with a peel-off recipe label and QR code linked to a YouTube cooking video. The video, How to Make a Fresh Plum Pie, features Mrs. Helen Krause of Reedley,