date:Mar 24, 2014
opper now buys more than five items in the range on each shopping trip.
The essential Waitrose brand has become a graphic illustration of how customer tastes have changed over the last half decade, said Waitrose marketing director Rupert Thomas, adding that if it's essential to our customers, it's essential to us.
When we created essential Waitrose, we wanted to offer our customers great value without compromising on the integrity and quality expected from Waitrose - and that's a formula which