Lidl Names Replacement CEO After Holland Departure
date:Mar 24, 2014
or business and development, Lidl said today in a statement.

A Lidl spokeswoman declined to elaborate on the companys differences with Holland beyond a statement issued late yesterday. The 23-year company veteran had been CEO since 2008.

Seidel takes over the discounter as it seeks to broaden its international appeal with a wider range of goods and its first U.K. television advertising last Christmas. Lidl is also investigating the possibility of entering the U.S. next year, the spokeswoman sa
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