date:Jul 13, 2012
l and lasting relationships.
In terms of purchasing behaviors, the survey found millennials are spending more across youth-friendly and ethnic/exotic food and beverage categories than the general population. SymphonyIRI said millennials are 77% more likely than the general population to buy refrigerated lunches, 46% more likely to buy toaster pastries/tarts, 43% more likely to buy Mexican foods, 22% more likely to buy ready-to-eat cereal and 20% more likely to buy yogurt. In beverages, millennia