date:Jul 13, 2012
splays.
Millennial shoppers remain an important group to consider when creating pricing and marketing plans, said John McIndoe, senior vice-president of marketing at SymphonyIRI. A nuanced group that behaves much like the savvy, cost-conscious consumers of the recent recession, they are very different in how they interact with C.P.G. brands and in how they seek deals. Understanding the unique characteristics of the millennial generation, or any group of shoppers, is essential to building powerfu