date:Jul 13, 2012
ands. Thirty-eight per cent of millennials said signs or displays in the store was a key factor, while 26% pointed to a products label or packaging.
One way in which millennials are different than general consumers is in using new media. For example, SymphonyIRI found millennials are 262% more likely than the average shopper to be influenced by smartphone apps, 247% more likely to be influenced by blogs or social networking sites, and 216% more likely to be influenced by in-store touch screen di