Millennials shopping attitudes ‘volatile'
date:Jul 13, 2012
ny ongoing signs of weakness.
The inaugural findings of the Shopper Sentiment Index showed millennials demonstrated a more cautious and volatile outlook compared to other age groups over the past 18 months. The survey found millennials were 11% more likely to have incomes of $25,000 to $49,000, 14% more likely to have incomes of $50,000 to $99,000, but 18% less likely to earn six figures than other Americans.
Looking at shopping patterns, 47% of millennials surveyed said they cook from scratch o
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