date:Jul 13, 2012
The report, titled Millennial shoppers: Tapping into the next growth segment, was based on SymphonyIRIs second-quarter MarketPlus research survey of 2,000 shoppers. And for the first time, SymphonyIRI rolled out the Shopper Sentiment Index.
With a benchmark score of 100 based on first-quarter 2011 information, the Shopper Sentiment Index sheds light on purchasing behavior in terms of price sensitivity, brand loyalty and changes in spending required to maintain certain lifestyles. An index score