date:Mar 20, 2014
The National Advertising Division has recommended The Hershey Co. modify advertising for its Brookside chocolate-covered candies in a way that will ensure consumers understand the products are made with fruit flavors rather than pieces of fruit.
The Council of Better Business Bureaus administers the National Advertising Division. Mars, Inc., McLean, Va., had challenged the product packaging and television advertising for the candies.
Claims at issue included: Brookside dark chocolate acai with