date:Mar 20, 2014
013 being positioned on a health platform of some kind, rising to over 60 per cent in the US.
Naturalness was also a key area of interest and led in terms of claims. Nut launches marketed as one or more of organic, natural or additive-/preservative-free featured on nearly 19 per cent of total launches, while fibre, protein and low sodium claims were also popular, used on nearly 6 per cent, over 4 per cent and just under 3 per cent of launches, respectively.
While innovation opportunities have