date:Mar 19, 2014
named Shakira, launching on March 25th 2014 provides the soundtrack to the TV commercial. Developed by Vinizius Young Rubicam Barcelona, the advertisement forms the central piece within Activias first ever integrated global communication campaign. Directed by the acclaimed photographer and director, Jaume de Laiguana, the commercials renowned production team also included Oscar winning art director Eugenio Caballero and award winning Javier Aguirresarobe.